Case Studies

Funding

Marketing and Technology

Operations and technology

Risk Reduction

Challenge:

Financial services firm interested in offering creative retirement strategy to lawyers. But they want to make sure that it is sustainable and will not introduce additional risk to the client.

Our Approach

Risk Evaluation:

Perform comprehensive research on strategy and risk analysis of proposed product offering.

Result

Determined that there was a recent significant regulatory and reputational risk of implementation of new product offering, stopping product offering and avoiding potentially costly and embarrassing future problems.

Operations and technology

Challenge:

Consumer electronics wholesaler had a major tradeshow revenue bottleneck at checkout causing significant missing sales.

Approach

Technology & Software Evaluation:

Conducted a comprehensive review of their IT systems and implement a simplified checkout system to that supports physical item sales and subscription enrollment in one experience.

Operations Optimization:

Trained staff on new system allowing all sales people to efficiently checkout and get credit for sales.

Financial Tracking:

Built supporting APIs to automatically charge client, add to crm, enroll subscriptions and track sales and commissions.

Result

Reduction of checkout time from 10 minutes to under 2. Supported self checkout options. increased tradeshow revenue by 25%

Marketing and Technology

Challenge:

Online Retailer of consumer products has flatlined sales growth and has no idea how to get their product to new customers.

Our Approach

Sales and Marketing Evaluation:

Marketing efforts were not measured or managed. Sales were not tracked properly. Commissions were not tracked to affiliates properly.

Technology & Software Intervention:

Conducted a comprehensive review of their IT systems and implement a self service document custody and approval process.

Sales Marketing intervention:

Planned and Implemented end to end online marketing campaign with performance metrics. Implemented revised sales training focused on accountability and aligned incentives.

Result

Doubled revenue in 8 months. Full traceability of marketing metrics and sales metrics.

Funding

Challenge:

Consumer good retailer has no accounting controls, no financial projections and no way to get the funding it needs.

Our Approach

Finance Department Evaluation:

Conducted a comprehensive review of Accounting processes. Controls were not in place. Sales were not tracked properly. No sales projections. Theft was occurring. State sales taxes were not properly accounted for.

Process changes:

Designe and implemented accounting controls financial reporting and KPIs for the business. Developed banking relationships. Implemented fractional CFO for ongoing operations.

Result

Developed banking relationships and SBA funding. Eliminated theft from accounts payable vendor kickback scheme. Implemented accurate financial projections. Reduced cash conversion cycle by 50%.

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